Brand Strategies That Companies Should Adopt To: Your brand strategy is more than your logo, brand color, name or brand color, it is a plan that identifies what your brand represents, how you want to build and grow your brand. In this article, I will share 4 brand strategies that companies should adopt in 2020.

Let’s dive in!

brand strategies for 2020

1. Return

Giving back is a great branding strategy that companies should consider doing. Giving back increases customer brand loyalty and increases employee confidence in the organization. Naturally, people love working with organizations that want to help society make a difference. Returning also gives your business free advertising.

2. Have a unique hashtag

Your brand must have a unique hashtag that sets it apart from its competitors. It is essential that you research and create a hashtag that is unique to your brand.

3. Use storytelling

Storytelling is a powerful branding strategy in 2020. Brand storytelling uses narrative to connect your brand with customers and has the potential to generate revenue and increase customer retention. Stories have a way of connecting emotionally with people. According to the Stern Strategy Group, there is a psychology for storytelling and emotion is an essential element of it.

The stories share real experiences that connect a potential / existing customer with a brand and that’s good for business.

4. Influence marketing is important

Without a doubt, influencer marketing is a big problem now. There are many reasons why your company needs influencer marketing in 2020. Developing a strong influencer marketing strategy is all about finding and leveraging the influencers that best suit your brand. You can resonate with your target audience through influencer marketing and since influencers have a niche audience – they can drive conversions and generate quality leads for your business.


Having a brand strategy is very crucial to the success of any business.

If you need help or guidance to improve your brand strategies, just contact us. We will be happy to help you.

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