The average age at which children themselves start with technology products decreased to 6.7 years in 2007, and the study claims NPD's "Children and Trends in Technology Consumption III".
In 2005, the average life expectancy was 8.1 years, according to a previous study by this analysis firm. If television and computers are the first tools used by young people (about 4 or 5 years), then the most recent are satellite radios and mobile readers of digital music, around 9 years.
The aforementioned devices that are too high to be purchased over the past year are mobile phones, digital cameras and PDMPs. Some modern technologies such as video devices from TV to computer and satellite radio, and some older devices such as film cameras and karaoke systems, record low levels of home purchases
"Children are drawn to the latest and most powerful tools, such as their parents, according to Anita Fraser, NPD analyst. They are not afraid of technology, and adopt it easily, without a copper band."
Children prefer to use tools designed for them, such as digital cameras for children. They use these younger and more frequent products, according to the NPD study, which was conducted online with parents of children from 4 to 14 years old.
To offer to participate in this study, as noted in previous 2005 and 2006 studies, children 'versions of all electronic products show strong performance compared to their adult counterparts. According to the report, children use children 's versions at a younger and more frequent age. However, with the exception of video games, adult electronic device versions show a higher penetration rate compared to children's version of the same product.
Although the majority of parents indicate that they are interested in branded young children. A copy of an electronic device, the level of interest decreased – from 83 percent in 2006 to 74 percent in 2007.
Children had to use at least a technological tool, which should cause a reduction in the average life that children use in technology, since all of those who did not use any of them were not included.
The downward trend, which NPD has observed over the past three years, should not be affected by this questionable methodology.