The change of brand or company name is an essential decision and often difficult to make as a company. So how do you know when or it’s time to change your business name? (Five Gestures That It’s Time To Rebrand Your Company Name )
What is the rebrand?
Rebranding is a marketing strategy that has to do with changing the corporate image of an organization. A business cannot be run the same way forever, as the saying goes. “Change is constant”.
According to the India Times, the rebranding is:
A market strategy of giving a new name, symbol or design change for an established brand. The idea behind the brand change is to create a different identity for a brand, from its competitors, in the market.
In this article, I will share Five Gestures That It’s Time To Rebrand Your Company Name.
1. You don’t feel safe giving people your business cards
Yes! Are you going for business or even casual meetings and you’re not sure to turn in your business card? This is a sign that you need to change the brand. What you simply have to do is contact a brand agency, they will take care of it.
2. People cannot differentiate you and your competition
When people tend to confuse your brand with your competitor or vice versa, it’s time to change the brand. It is important that your audience easily remembers your brand, so if you use a generic or simple name, the logo as your competitor could be hurt.
Remember that branding is about competitive differentiation. Think about your unique point of sale and express it to stand out from the competition.
3. Your brand is not perceived as credible
If your brand does not meet the expectations of your audience, then your brand lacks credibility. Know what expectations your brand message is creating and make sure it aligns with what you are doing. Make sure that your brand correctly represents what you do.
4. You are not attracting your correct audience
The rebranding allows you to redefine yourself with the goal of reaching your exact target audience. So if you’re attracted to the wrong audience, your business needs to re-brand. It could also mean that there may be a disconnect between your business and your brand.
5. Your business has matured
As your business progresses, your brand may not fully represent what your business has become. Here, rebranding helps refine the brand to better suit your business.
Your brand should be a reflection of your company’s beliefs and ideas. Also, remember that even the best companies change brands.
We hope this article has been useful to you.
If you need help or guidance to improve your brand, just contact us. We will be happy to help you.
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