When Dell entered the market, it was a major threat to Sun Microsystems alternative products or services. On the other hand, Dell has had a low threat since many other companies don't produce customizable personal computers. Dell was easy to enter the market because it was one of the first companies to introduce these products. So there was a huge threat to newcomers, but now that many companies have introduced customizable computers, it will be more difficult for new companies to enter the market. There is a lot of competition among current competitors in the computer market because you can only sell a lot of computers. Each company follows the same customer and needs to compete to grab the customer's attention.

I think Dell has had a similar impact on other computer vendors in the same server market because Dell was one of the first to come to customizable computers, so all other vendors have been hit with the same power of Sun Microsystems. Sun's supply chain now closely reflects Dell's PC series. Both are shorter. I think it's wise to emulate a competitor relatively closely, at least in the computer field. If both companies have a shorter supply chain and can reduce costs compared to consumer quality and price, then the elements are compared. This makes competitiveness and fair play more. Blockbuster now does the same with Netflix. Customer can send home movie and keep it for long time without any late fees. Comfort appeals to people. Customers feel less hasty and do not get rid of hard earned money on late fees. Sun software suite can be an integrated interface. The group integrates information, provides one set of applications, and cuts the supply chain shorter. Organizations must be very organized in the process of getting different sellers to talk to each other. By knowing which sellers are doing the best job they can order from specific sellers and keep the series running smoothly.

Sun now does personalizable personal computers. It has increased efficiency in the supply chain so that the product is delivered to customers within the promised time by 95 percent of the time. This greatly helps with a competitive advantage because it is extremely difficult for companies to guarantee delivery time. Manufacturers click on the Sun's order processing system and create an invoice and shipping order for the customer. They also assemble, configure and test your system right before it is sent to you. Delivery time has made the company more efficient. This created an information partnership with manufacturers and suppliers.

Customer Relationship Management uses customer information to gain insight into their needs, desires and behaviors in order to better serve them. The manager’s efforts are a great example because it collects information such as age, marital status, family status, salary and benefits for their clients. This information helps the company advise clients on how to control their money. The main IT inside is both the top and bottom lines. IT supports transaction fast turnaround times and is used to find customer information. So to reach new customers and introduce new products that would connect these clients, you would like at the bottom to improve manufacturing processes and successfully process nearly 1 million online transactions per day. The main focus is growth, increasing market access, product and service offerings, and expanding market share. The lead manager strategy will focus as it does a lot of research on its customers to provide products and services to a specific market segment. Principal focuses on clients who mostly need financial advice for retirement and specific advice to suit these clients.

The manager can only use the ERP system for programs to organize their award information technology and make it more efficient. I think as service offerings become more common, an ERP service release may be needed in order for companies without physical products to benefit from resource planning. If I am thinking about the customer's financial services needs, I would like to know the history of the job, real estate, education after college, driver history, and public interests.


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