With so many scandals over the quality of tap water these days, especially in the United States, many people turn to bottled water for drinking. But this requires the use of plastic once that wreaks havoc on the environment.

A startup in Europe, Mitte, thinks it has the answer: filter water directly from the tap. She raised $ 10.6 million in the seed round. But it has not started manufacturing yet. A new US-based startup believes it has a competitive solution.

Oollee provides people with an unlimited supply of filtered drinking water for a small monthly fee. He has now raised $ 1 million in pre-financing from investors, including Mission Gate Inc. And Columbus Holdings.

The idea is that with regular filters, people forget to keep it and the water quality deteriorates. With oollee, maintenance and cartridge replacements are included in the monthly fee. Subscription costs $ 29 per month (less than $ 1 per day).

Ooollee uses the reverse osmosis method, where water is pushed through a semipermeable membrane, leaving behind contaminants, which are then discarded downward. Clean drinking water is collected in Khazan Holding. Installing and maintaining a RO filter is usually very costly and very stressful for the home.

"The small device connects to Wi-Fi and allows customers to monitor water. The app reminds users to replace the filter element and allows them to order new filters with one click. Users can also check the water status, size, and temperature," says Umit Kiarulayev, CEO and co-founder of Olay. And other factors. "Users can also check the condition of the water, its volume, temperature and other factors. The first water filter filters the water in four stages, reintroducing the base minerals into the final stage.

Competitors are all manufacturers of bottled water or smart filters, as well as delivery services like Nestlé or Alhambra and tech giant Xiaomi In China with water filters.


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